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Where's the Value in UC&C for Different Vertical Industries?

Elka Popova  (VP and Senior Fellow, Frost & Sullivan)

Dr. Lance Ford  (Education Strategy Lead, Zoom)

John Poli  (Healthcare Industry Principal , RingCentral)

Isaac Kahn  (VP, Strategy & Planning, Cisco)

Eric Hanson  (Chief Marketing Officer, Mitel)

Location: Sun C

Date: Monday, March 25

Time: 1:00 pm - 1:45 pm

Pass Type: 4-Day Conference Pass - Get your pass now!

Session Type: Breakout Session

Track: Vertical Industry Focus

Vault Recording: TBD

As it becomes more feasible to integrate communications functionality with business applications, enterprises in different verticals may want to explore approaches tailored for the unique needs of their industries. In addition, technologies like AI, mobility, and frontline worker-focused features may have different impacts on different verticals’ use of communications technology. In this session, a panel of leading UC&C experts will provide detail on some vertical-specific use cases; discuss what the vendors may be developing in this area; and identify some best practices for aligning communications upgrades with important business transformation objectives. You'll come away with an understanding of how to leverage communications technology to solve problems unique to your vertical industry.


  • What are some examples of vertical industry-specific use cases for communications integrated with business systems? How are enterprises implementing such integrations today?
  • Are vendors and service providers creating products or offerings targeting specific verticals and their unique challenges?
  • Are enterprises developing their own integrations and functions in-house? Is this feasible for most enterprises?